Natixis iS A TRILLION DOLLAR ASSET MANAGEMENT FIRM.
nOBODY KNEW THAT.
When you manage that much money, it’s easy to forget about managing your brand.
We turned a company with no brand equity into a company with a brand new point of view.
The primary Natixis audience is top financial analysts who gather at events all over the world. We executed the campaign as elegant wallpaper from Paris to Prague to Peru.
For every event city we brought a new point of view to the creative through unique imagery.
Then we hit the financial pubs with a campaign built on the idea that while it’s easy for financial analysts to follow the trends, the great ones are ahead of them.
